Whether you call it a deliciously chocolate-coated biscuit stick or a cookie, one thing’s for certain - Pocky is a tasty treat. We were selected as Pocky’s AOR four years ago with the objective of reaching Pocky-loving millennial moms on the West coast. How? By creating eye-catching videos and posts with a significant focus on social. The strategy was simple - lean into the iconic packaging and present cleverly simple reminders of all of the ways to eat and share Pocky, and happiness. #ShareHappiness
GCD – Nathan Crow & Adam Lowrey
Creatives – Rayne Chapman, Katie Handfelt, Eric Aldama, Jason Ham, Jeff Phungglan
Social / Videos
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Social / Instagram (Paid and organic)
Outdoor
