"I want you to get me fired." It's not what you usually expect to hear coming out of a client's mouth. What we eventually learned was that he wanted a big idea AND a giant pay raise / CMO job at another company. Done, and done. The Small Business Big Game was Intuit's biggest social program, attracting over 15,000 small businesses, gaining a ton of press, billions of social impressions, and one lucky small business a commercial for their small business on the 2014 Super Bowl. What's even better than that? We did it again in 2016.

GCD – Nathan Crow & Adam Lowrey

Creatives (2014) – Chris Juhas & Ben Tolbert

Creatives (2016) – Eric Aldama & Lauren Geschke

If you live in southern California, chances are you've heard of ampm. A year and a half ago, we launched ampm's first snacks-person, Toomgis. (Too Much Good Stuff) At seven and a half feet, he's the perfect manifestation of all the sweet, sour, salty and savory snacks ampm has to offer. No one really knows where he came from, but his mission is clear – make sure that any food or drink craving you have is satisfied. (And yes, he's got nothing but love for the ladies.)

GCD – Nathan Crow & Adam Lowrey

ACD/CW – Joe Sgro / ACD/AD – Steve Chow

Creatives - Eric Aldama, Lauren Gestche, Katie Handfelt, Bo Belanger, Melissa Neborsky, Ari Alius

Three years ago, LA's "other" team had all kinds of issues and big time controversies. To boot, in the midst of the pitch – the Clippers were sold to Steve Ballmer resulting in the biggest sale of an NBA team at an incredible cool 2 billion. (somehow, we made it through the chaos.) Yes, the Clippers. A team with a ton of personality and massive potential. They just needed to move forward, work hard and get their ravenous fans excited about what was next. #ItTakesEverything 

GCD – Nathan Crow & Adam Lowrey

Creatives – Hieu Luong, Mark Aco, Anthony Cardenas

The Civic. The car of the people. After 7 generations, it needed a redesign, along with an advertising campaign to do a little show and tell. Every great brand needs a form of identity, a look, a logo. So, we came up with the Civic Palindrome and supported the entire campaign with the tag "It'll reverse your thinking." There was no need to hide behind the car. It looked fantastic. So, we showed it. And used the Palindrome as a banner to begin an identity that's being used for all things Civic, 5 years later. In TV we hired 3 different directors to create 3 different looks, along with 3 solid tracks from up and coming bands to help the Civic get its grove back.

AD – Nathan Crow / CW – Camille Sze, Eric Helin

What better way to understand the in's and out's and everything in-between's of small businesses, than spending time with them, asking questions and seeing what kind of struggles and challenges they face on a daily basis. This video does a great job of summarizing the project.

GCD – Nathan Crow & Adam Lowrey

CW – Matt betts / AD – Melissa Neborsky

"Pssst... guess what, Arco has top-tier quality gas." That was the secret that was being told at Arco gas stations in the Pacific Northwest. Straightforward with a just enough humor to stand out. 

GCD – Nathan Crow & Adam Lowrey / CW – Eric Aldama / AD – Lauren Geschke

Fruit in tiny, little, portable cups, filled… with coconut water. What could be better? Watching them dance with excitement.

GCD – Adam Lowrey & Nathan Crow

AD – Laurel Lunsford / CW – Nic Orangio

In the effort to spread the word about QuickBook's little known card reader, GoPayment, we came up with the idea to stage three separate pop-up stores with small businesses in three U.S. cities. Here's what it looked like.

CD – Nathan Crow and Adam Lowrey / CW – Josh Hill / AD – Cheston Kwan

Dole has been selling delicious fruit for 167 years, which means they’ve been selling that delicious fruit to families for generations. We tapped into the connections Dole Fruit cups have made between parents and their children with the familiar “thinking of you” notes.

CW - Ari Alius / AD - Melissa Neborsky

CPAs work hard throughout the year without a lot of recognition. We wanted to pause for an evening before their lives were completely swallowed up for tax season and celebrate them the best way we could - with their very own beer, CPA•IPA.

GCDs: Nathan Crow, Adam Lowrey

ACDs: Joao Medeiros, Alex Goulart

Designer: Lauren Geschke

Senior Art Director: Jessie Echon

Your typical demonstrative videos involve cars driving through beautiful environments with a standard shots of seats moving and kayaks being loaded. We decided to do things a little different. These visually driven pieces lived on the hondacars.com website and reflected the spirit and attitude of each corresponding vehicle. (The fact that we get to create this kind of content for a living blows my mind.)

CD – Nathan Crow & Adam Lowrey

Creatives – Bang Pham, Cheryl Stewart, Spencer Larson, Jen Winston, Cheston Kwan and Josh Hill.

To each their own is about accepting people (and furry monsters) as they are, and letting them live the life that they want. We created this culturally relevant campaign to introduce the all new Civic in a freshly entertaining way, and to let them know that the Civic is a car for people of all shapes and sizes.

GCD – Nathan Crow and Adam Lowrey

CW – Sarah May Bates / AD – Jamin Duncan

"Hey, guys, can you help out with the launch of a new car?" "Sure." "Cool. It's called the Element." "Great." "And it looks like a box." "Oh." After seeing it, we agreed, and decided to launch the car by showing off what it can do. It had tons of features, and we didn't want to shy away from that. What better way than by showing the intended target doing their thang, using the Element as a frame for each of the weekend extravaganzas. The second year's tv and print continued the practical usefulness by using the megabloks, which are the king of practicality, along with the line "Every Piece has it's Purpose."

CD – Jim Real & Stephanie Arculli

AD – Nathan Crow / CW – Camille Sze

La-Z-Boy. Who DOESN'T know the La-Z-Boy brand? Well, apparently everyone outside of Michigan. For a brand that had been around for so long, they had found themselves sitting quite comfortably in the back of everyone's minds as the chair their grandfather used to fall asleep in. Before dinner. Granted, it wasn't going to be an easy task. The name alone breeds memories of naps in front of the television. What better way to dispel old perspectives than humor. Striking. Odd. Unfamiliar. Uncomfortable, even. Well, that's a great idea... let's show people searching for comfort, finding themselves in the gallery (as requested by the client), and finding, at last, the comfort they've been searching for, all along. 

CD – Pat Mendelson / AD – Nathan Crow / CW – Eric Helin